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Buying the Perfect Corporate Gift Basket buying the perfect corporate gift basketCorporate gift giving differs from buying a gift for a family member, lover or friend. For one thing, business giving is so important that it can seriously impact the relationship an employer or corporation has with its employees and clients.  Surveys of corporate gift givers and recipients indicate that corporations who gave gifts were twice as likely to increase employee satisfaction and improve customer relationships than those without a gift program in place. However, buying the perfect corporate gift basket, card or memorabilia can present a challenge if it turns out to the wrong gift idea for the individual.